Formulations & Solutions

India’s Strongest Formulator Network

Trusted by 1500+ brands with 40+ expert formulators across beauty, oils, aroma and home-fragrance.

Stronger, Smarter Formulation Support

• 1500+ brands supported

• 7 years of ingredient, formulation and NPD experience

• 40+ specialised formulators in our extended network

• Cross-category expertise for faster, practical problem-solving

• Cost engineering and raw material optimisation support

• Backed by a real manufacturing network (Private Label + 3P)

• Transparent costing with a long-term partnership approach

• Categories: Skincare, Bodycare, Oils, Aroma, Ayurvedic, Haircare, Home Fragrance

Hiya End-to-End Formulation Framework

Why Our Formulation Network Works

For 7 years, brands came to us for ingredients—and whenever they faced formulation, stability, viscosity, scent or NPD issues, they turned back to us.

Working with founders and R&D teams showed us one thing: every project needs the right specialist.

So we mapped dozens of formulators, their strengths and niche skills, and digitised this knowledge to match each requirement with the right expert.

Today, this ecosystem delivers faster problem-solving and smarter RM cost optimisation—built over years of solving real challenges together.

What Problems We Solve

Title	Description
Innovation & NPD	Idea → formulation → market-ready samples
Stability / Viscosity / Separation Issues	Fix phase issues, texture, settling, etc.
Natural & Ayurvedic Formulations	Classical + modern herbal actives
Aroma & Scent Compatibility	Correct fragrance–base match, solvent balance
Texture / Sensory Engineering	Creams, gels, serums, butters, oils
Cost Engineering & RM Optimisation	Replace expensive vendors without quality loss
Industry Insights & Claims	Claim support, consumer insights

add more Texture / Sensory Engineering
Cost Engineering & RM Optimisation
All remains same

Our Network of Expert Formulators (USP)